Hyundai has been selling cars in the U.S. since 1986, but the brand is no longer flying under the radar. With over 17 million vehicles sold and fresh EV options like the IONIQ 9 landing in driveways, it’s clear the automaker has found its footing and then some. If you’re paying attention to where the auto market is headed, Hyundai’s rise is hard to ignore.

Their growth hasn’t come by accident. From smart pricing to design-forward vehicles and early investments in electric platforms, Hyundai now competes not as a value brand but as a legitimate leader. Whether you’re looking at their sleek EVs or shopping Hyundai certified pre-owned vehicles at a dealership near you, there’s a case to be made for why Hyundai is becoming a go-to name for American drivers.

The IONIQ Lineup Is Doing What Other EVs Haven’t

Take a look at Hyundai’s electrified lineup, and it’s easy to see what’s working. The IONIQ 5 has quietly become one of the best-selling electric SUVs in the country. With available all-wheel drive, fast charging, and now a Tesla-compatible NACS port, it blends performance with practicality in a way few EVs manage.

And now comes the IONIQ 9. This three-row electric SUV launched its first U.S. deliveries last month, and it’s already making an impression. Offering up to 335 miles of range and more cargo space than a Ford Explorer, it’s positioned as a family hauler that doesn’t feel like a compromise. Starting in the low $60,000s and still qualifying for the full federal tax credit. It’s competitive in both range and price. Factor in Hyundai’s warranty coverage and newer factory investment in Georgia, and the brand’s U.S. growth feels less like a trend and more like a turning point.

Hyundai Certified Pre-Owned Vehicles Keep the Momentum Going

Not everyone is shopping for a brand-new EV. That’s where Hyundai Certified Pre-Owned vehicles come in. These aren’t your average used cars. Each certified model goes through a detailed inspection and includes added benefits like extended powertrain warranties and roadside assistance. For buyers who want peace of mind without a full-price tag, it’s a smart way to access Hyundai’s quality lineup.

With so many newer models hitting the market over the past five years, there’s a growing pool of CPO vehicles to choose from, including hybrids and electric models. With the IONIQ 5 now well into its second production year, expect to see more of these EVs showing up in certified pre-owned programs soon.

Hyundai Isn’t Trying to Keep Up; They’re Setting the Pace

While some automakers are still adjusting their EV strategies, Hyundai is already delivering next-generation vehicles and building them on U.S. soil. The brand has embraced change, doubled down on quality, and found a way to keep things affordable while gaining trust from a new wave of buyers.

Hyundai Certified Pre-Owned vehicles are just one part of that picture, offering a bridge between the brand’s ambitious future and its increasingly solid past. Whether you’re ready to go fully electric or just want a well-built car that won’t break the bank, Hyundai is no longer a maybe. It’s a serious yes.